BREAKING NEW GROUND - Areas of Opportunity in the Media Landscape

突破——媒体领域的新机会

SportAccord 2018 will once again host the MediaAccord which encourages dialogue and debate between press/media, international federation and commercial delegates.

2018国际体育大会将再次举办鼓励媒体、国际单项体育联合会和商业代表之间对话和辩论的媒体论坛。

THURSDAY, 19 APRIL 2018

2018年4月19日星期四

13:30-14:00 MEDIA INTERVIEW: PyeongChang in the Spotlight

13:30-14:00 媒体采访：在聚光灯下的平昌

14:00-14:15  SCENE SETTER: Changing media consumption demographics

14:00-14:15  开场定调：正在变化的媒体消费人群

A look at the rapidly-changing media landscape, and how best to use new technology to your advantage. 

看一下正在迅速变化的媒体行业，以及如何最好地让新技术为我所用。

14:15-15:00  PANEL SESSION: Millennials and the Media

14:15-15:00  嘉宾讨论：千禧一代和媒体

Millennials and Generation Y are currently the largest living generation, the most lucrative market in the world, and have the largest annual buying power. Traditional marketing methods don’t reach them. They rarely watch television. Magazine ads, direct mail campaigns, and radio spots, don’t register with them at all. Even traditional websites don’t grab their attention. They value authenticity over just about anything, like to align themselves with organizations doing good in the world, and use their purchasing power to support companies and events that have similar values. How do shifting demographics, technology, and priorities affect how the sports media, and sports themselves, do their jobs? 

千禧一代和Y一代是目前地球上生活的人数最多的一代人，在世界上最有利可图的市场，有着最大的年度购买力。传统的营销方法影响不到他们。他们很少看电视。杂志广告、发送邮件和广播广告，也影响不到他们。即使是传统的网站也不会吸引他们的注意力。他们几乎把真实性看得比所有的东西都重要，例如把自己和在世界上做好事情的公司联系起来、利用他们的购买力来支持和自己具有相似价值观的公司和活动。变化着的人群、技术和优先事项如何影响体育媒体和体育本身的工作呢？

15:00-15:30  ROUND TABLE: UGC - A threat or a bonus?

15:00-15:30  圆桌：用户生产的内容——是威胁还是奖励？

Whether it’s in-stadium, broadcast, digital campaigns, fan sites, or marketing campaigns, user-generated content (UGC) is playing a larger and more complex role in many aspects of sports brands, events, revenue generation and sponsorship. What are the pros and cons? How is it being used as a revenue generator? How can you find it, assess it, and monitor it?

无论是在体育场、转播、数字宣传、粉丝网站还是营销活动中，用户生产的内容（UGC）在体育品牌、赛事、创收和赞助的很多方面都发挥着越来越大、越来越复杂的作用。它的利与弊是什么？它是如何被用来创造收入的？你怎么找到它、评估它和监控它？

15:30-16:00  INTERACTIVE Q&A: Sports APPS for Dummies

15:30-16:00  互动问答：傻瓜体育应用

Sports apps put the latest news, schedules, and statistics just a tap away, with the added excitement of hi-res pictures, podcasts and sometimes, even live-streamed video of the action. Learn how they work, who they attract, what’s possible, and what they have to offer your sport, your athletes, your fans, and your bottom line.

体育应用程序让用户点击就能获取到最新的新闻、日程安排和统计数据，并且有清晰的图片、播客，有时甚至是线上直播比赛。学习这些应用如何使用，能吸引谁，什么是可能的，以及他们能给你的运动、运动员、球迷和利润带来什么。

点击此处阅读相应国际体育大会（SportAccord）议程页面。

本中文议程由国际体育大会首席媒体合作伙伴禹唐体育制作。

联系人：张女士

联系电话：010-67150501