瑞士洛桑 -- 国际体育大会（Sport Accord）很高兴正式公布2018年位于泰国曼谷、总主题为营销和赞助的第16届大会的媒体论坛议程：“开辟新天地：媒体领域的机遇”。

‍‍媒体论坛‍‍（MediaAccord），国际体育大会五个论坛中的其中一个，将在2018年4月19日星期四进行，提供一下午的丰富内容。论坛将在13：30以一个媒体采访开始，聆听平昌2018的最新经验。

之后，将是一个契合论坛主题的圆桌“正在改变的媒体消费人群”，审视现在迅速变化的媒体领域，以及如何最好地利用现在繁多的新科技。

千禧一代（千禧一代指从1970年代晚期、80年代到2000年左右出生的人）是目前规模最大的一群人口，是世界上最富裕的市场，有着最强大的年度购买力。他们几乎不看电视，传统的网站、营销和广告渠道在他们那里没有影响力。他们珍视真实性，喜欢和在世界上做善举的组织机构站在一起，支持和自己有着相似价值观的品牌和活动。这个圆桌将讨论在人群、科技和人们所重视的事情不断发生改变的情况中，体育和媒体如何能有效果地发挥自己的作用。

用户生产的内容（UGC）在体育品牌、赛事、营业收入和赞助的很多方面都正在扮演越来越大、越来越复杂的作用。媒体论坛将组织一个圆桌，来探讨用户生产的内容到底是威胁还是好处。

媒体论坛的最后一个圆桌将是“给笨蛋的体育App”。这个圆桌将进行一个节奏紧凑的Q&A环节， 由专家讲述一系列的用户生产的内容可以如何给一个运动（包括其中的运动员和粉丝）带来变革性的变化，并影响你的一些根本看法。

任何参与体育商业的组织都可以注册参与国际体育大会（SportAccord）。目前门票价格为2000瑞士法郎，限时有效，可以接触体育世界中最高端的关键决策者人脉网络、听取完整的论坛、参展、参与社交活动（包括开闭幕式、午餐、晚间鸡尾酒会等）。

更多行业领导者的见解可以参考去年大会的媒体论坛：‍‍Greg Stremlaw‍‍阐述了CBC如何为里约奥运会打造了一个具有先驱意义的公共转播电视台合作模式；接下去的一个圆桌探讨了如何与媒体深化关系的实操性和理论性的办法，来讲述粉丝和普通大众更喜爱的故事；国际排联如何寻求最大化其媒体曝光以及扩大其运动的公众形象；尼尔森体育：了解观众的习惯和媒体消费中的新趋势。

*本文由2018国际体育大会首席媒体合作伙伴禹唐体育翻译并发布。

英文版：

sportaccord convention reveals action-packed MediaAccord Conference FOR ITS SPORTS BUSINESS SUMMIT IN BANGKOK

LAUSANNE, Switzerland – SportAccord Convention is delighted to reveal the MediaAccord Conference Programme ‘Breaking New Ground – Areas of Opportunity in the Media Landscape’ under the overarching theme of marketing and sponsorship for its 16th edition in Bangkok, Thailand. 

MediaAccord, one of the five conference programme streams at the SportAccord Convention, is set to take place on Thursday, 19 April 2018 and promises to be an action-packed afternoon. Kicking off at 13:30 with a media interview, delegates will get to hear the latest coming out of PyeongChang 2018.

This will follow with a scene setter ‘Changing media consumption demographics’ and look at the rapidly-changing media landscape and how best to take advantage of the myriad new technologies available.

Millennials are currently the largest living generation, the most lucrative market in the world, and have the largest annual buying power. They rarely watch television and traditional websites, marketing and advertising channels fail to register. They value authenticity and like to align themselves with organisations doing good in the world and give support to brands and events who have similar values. This panel session will examine how sport and media can do their jobs effectively when demographics, technology and priorities are forever shifting.

User-generated content (UGC) is playing a larger and more complex role in many aspects of sports brands, events, revenue generation and sponsorship. MediaAccord will host a round table and look at whether’ UGC is a threat or a bonus’ at this conference session.

‘Sports Apps for Dummies’ will provide the final session for MediaAccord. A fast-paced interactive Q&A is planned with knowledge experts providing insight in to how a whole range of user content can revolutionise a sport including athletes and fans, as well make an impact on your bottom line.

Any organisation involved in the business of sport can register and take part in SportAccord Convention. Delegate passes are currently available at CHF2,000 for a limited time only, providing access to the most prestigious network of key decision-makers in sport, the full conference programme, exhibition, social events including the Opening Ceremony and Closing Event, luncheons, evening cocktails and much more.

Further ground-breaking insights from leading experts can be seen from last year’s MediaAccord conference sessions including Greg Stremlaw who explained how CBC created a pioneering public broadcasting partnership model for the Rio Games; a panel session focused on both practical and strategic ways of enhancing relationships with media to tell better stories that fans and the public want to hear; discover how FIVB sought to maximise media exposure and its public profile for the sport; and from Nielsen Sports, understanding the changing trends in audience habits and media consumption.

Follow developments and updates via Twitter @saconvention using #SAC2018, as well as LinkedIn https://www.linkedin.com/company/sportaccord-convention , and on Facebook https://www.facebook.com/sportaccordconvention. 

For media enquiries, please email Jenny Edmondson, Media Relations Officer: jenny.edmondson@sportaccordconvention.com